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Poughkeepsie Firm Impact PR Wins International Hermes Creative Award

Filomena Fanelli is chief executive officer and founder of Impact PR & Communications.
Filomena Fanelli is chief executive officer and founder of Impact PR & Communications. Photo Credit: contributed

POUGHKEEPSIE, N.Y. -- Impact PR & Communications, Ltd., a Poughkeepsie-based public relations firm, has won a 2016 Gold Hermes Creative Award for its integrated marketing campaign on behalf of ArchCare’s Center for Neurodegenerative Care.

Working in a strategic alliance with public relations and management advisory firm Reputation Architects Inc. in New Jersey, Impact’s team executed a multi-dimensional campaign that made the public aware of ArchCare’s efforts to provide “forever homes” to people with Huntington’s disease.

“It is an honor to see our work recognized by the Association of Marketing and Communications Professionals (AMCP), the body that administers the Hermes Creative Awards,” said Filomena Fanelli, chief executive officer and founder of Impact PR & Communications.

“Our campaign contained a winning combination of targeted print, radio and earned media placements, designed to raise the visibility of this local resource to those afflicted with Huntington’s disease, their families and the medical community,” added Kasia McManamon, Reputation Architect’s senior account supervisor.

The AMCP received and judged approximately 6,000 entries from marketing, communication, advertising, public relations, digital media production and freelance professionals from the United States, Canada and several other countries worldwide.

Impact PR & Communications, Ltd. is a boutique, strategic public relations firm that was founded in 2014. The company offers media relations, copy writing, cause-related marketing and speaker's bureau services to a variety of clients in the Hudson Valley and throughout the New York metropolitan area.

For more information on Impact, visit www.prwithimpact.com, or call 845-462-4979.

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