DUTCHESS COUNTY, N.Y. -- Looking for a summer job?
Check out Snapchat. McDonald's expects to hire most of its summer workers though the mobile app, as most of is new hires will be in the 16 to 24 age range.
‘Snaplications," a term coined by the company, is a first-to-market hiring tool that allows job seekers to be served an ad and opportunity to begin the application process. McDonald’s used a similar Snaplications execution in Australia earlier this year and is now extending its use in the U.S.
McDonald's is also utilizing platforms such as Spotify and Hulu to reach its audience.
“We’re always looking for new and innovative ways to find job seekers," said Jez Langhorn, Senior Director in HR, McDonald’s USA.
"We thought Snaplications was a great way to allow us to meet younger job seekers where they are – their phones,”
Starting Tuesday, June 13, Snapchat users nationwide may be served a 10-second video ad of real restaurant employees talking about the benefits of working at McDonald’s. Viewers can then ‘swipe up’ to instantly visit the McDonald’s career webpage in Snapchat to explore job opportunities and apply to their local restaurants.
Go to McDonalds.com/careers to learn more and apply.